Graduation

For the last four years, I’ve grown, shrunk, laughed, cried, worked my butt off, relaxed on the couch, drank until I passed out, and thrown up- regretting it the entire next day. Yes, college was an emotional roller coaster that I wish every human being could experience.

As planned, I will be graduating form the University of Oregon this spring, to be more specific, on June 18, 2012, and that day is rapidly approaching. I chose this post to write a small but meaningful retrospective on my understanding at this point in time because now, after I went through it all, I am realizing the significance of it.

I started out a pre-business major. And as the ongoing joke of the journalism industry goes, I was horrible at math so I dropped it fast. I quickly turned to advertising and public relations as a way to express myself through writing and creating to communicate to everyone. I am now supposedly prepared for my professional life in PR or advertising and am working now in an internship to better my experience in the real world.

From the time I was little, I was involved in sports – volleyball, basketball, soccer, field hockey and lacrosse, my favorite out of the lot. Even through college where I played competitive women’s club lacrosse, I carried the values I learned through competition.

To me, the most valuable experiences happen outside of school and work. I found my best friends. Naria, Hillary, and Ursi. These women have literally stuck with me through the hardest year in my life since my mother passed away when I was eight years old.  I will forever be in their gratitude and I know that I will know them the rest of my life.

I am excited to move on to the next chapter of my life., but will never forget what I learned while I was in college.  Thank you to all of those (you know who you are) who have touched me forever.

E-Portfolio link: http://www.wix.com/oli031/olivianarvaez#!portfolio

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Working with a Difficult Client

I am sure that working with a difficult client is an integrated part of working in this industry. It is hard to avoid the situation where you and your client have conflicting interests or you just cannot connect on a professional level.

As part of my public relations capstone class, our professor assigns real clients from the local area that are in need of a communications plan, with pr teams from our class. These clients volunteer their time to collaborate with us in the hopes of creating complex strategies and tactics to attack their market. Granted, we as students are working for free, much like any internship; but the client receives professional grade work.

Although this might seem like a great opportunity, mainly because you don’t have to apply to work for the clients or go looking for this opportunity, the clients are sometimes not easy to work with. My pr team had the privilege of working with the most difficult client out of them all. The problem with our client is that she came into this project knowing that it was a school project, therefore treating us like students rather than professionals. Although our interests and visions were on target, we had difficulties staying in contact and executing a majority of the planned primary research due to prior plans by the client.

The number one goals for any agency or firm is to keep their client happy; mostly by throwing at them communications and marketing plans that will give them maximum return on their investment. Clients however, take into consideration much more than that. There is a culture and partnership that comes with working with a client and the best work comes out of those special relationships. Experiencing working with a difficult client gives pr and ad teams strength and knowledge of how to approach a good client or better the relationship with an old one. I cannot wait to create these relationships with clients I will work for professionally.