“The Pitch”

It seems that reality television has swept the world. American Idol, The Real World, Mobwives, The Jersey Shore, and so many other shows much like these have captured the minds of viewers everywhere. Production teams have forever changed the television industry because once they hit the jackpot with these concepts as far as what viewers want to watch; they never turned back. Reality TV scripts have stretched far ranging from best singer to grossest hoarder. Finally they have come up with an unscripted television show about pitching a good advertising campaign for a client in a competitive environment.

The television show called “The Pitch,” aired for the first time on AMC on April 30, 2012. This show goes behind the scenes of the high-pressure situations that encompass America’s top creative ad agencies competing to the pitch a new account to one perspective client.  The show airs once a week and each week, two different agencies go head to head as they “pitch.” These agencies only get one week to prepare for each pitch.

The two clients involved in the show right now are Subway and WM (Waste Management) and the four agencies involved are SK+G, the Ad Store, McKinney, and WDCW.

This show is meant to simulate the cut- throat atmosphere of the ad industry and the time constraints agencies have to create fully integrated ad campaigns. In reality, the industry is much like this. Ad agencies compete everyday for that special client’s attention. If they don’t have any clients to work for, they are out of the job, literally. Although, the environment is difficult to navigate through as a creative and a planner, the reward is well worth it in the show and in reality.

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